The Glory Workshop · live on Zoom

How to Price Your Art

Bring your price list, or your last 10 works. Live with me, you'll build a price structure you can explain out loud, line your prices up across your studio, galleries and online, and plan your next raise. You'll leave with a price sheet you can stand behind.

With Moriah Alise, founder of Dear Glory.

When: Thursday, Nov 19, 2026
7:30 to 9:00 PM Central8:30 Eastern · 5:30 Pacific
Where: Live on Zoom, 90 minutesYour link comes by email after checkout
Replay: Comes with your seatThe replay and the pricing worksheet land in your inbox Friday, Nov 20

$39~~$49~~

Early-bird price through Monday, Nov 2 at 11:59 PM Central. Then $49.

Registration opens soon

Get the Letter and you'll know the moment seats open. Join the Letter

What you'll leave knowing

Seven parts of pricing your art, worked on your own pieces, not in theory.

A pricing formula you can say in one sentencePrice by size or by medium, with your hours and materials as a floor check, not the price itself.
Comparables that actually compareHow to find your pricing neighborhood: artists at your stage, showing in places like yours, and how to read what they charge.
When and how to raise your pricesThe moments that earn a raise, how big a step to take, and why a published price never goes down.
One price in the studio, the gallery and onlineWhy your retail price stays the same everywhere, how a gallery's commission comes out of it, and why a commissioned piece never comes in under your list.
Editions and printsWhere they sit under your originals, so a print never undercuts the work it comes from.
Talking price with collectorsSay the number, then pause. Plus a ready answer when a collector asks, "Will it go up in value?"
Discounts and payment plansDecide your rules before anyone asks, so you're never making them up in the moment.

Who it's for

Artists who are selling, or about to.

Your prices feel like a guess, and you can't explain them when someone asks.
Your work costs one thing in the studio, another at the gallery and another online.
You know it's time to raise your prices, and you don't know by how much.
A collector asks "how much?" and you go quiet, or you say a number and watch their face.

What you get

90 minutes live with me on Zoom, Thursday, Nov 19 at 7:30 PM Central
Your price sheet, built together, live, from your own work
The pricing worksheet: your one-sentence rule, your price sheet, your price ladder, your raise plan, and your discount and payment-plan rules
The replay, emailed Friday, Nov 20, so you can watch it again on your own time

BringYour price list, or your last 10 works with their sizes, mediums and any prices you've asked.

Moriah Alise

I started Dear Glory in 2020 because the art world I was working in didn't have anyone naming it plainly: how careers actually get built, and how rooms actually open.

My day job, before and alongside all of this, is being an art-world strategist. I work with artists, galleries and institutions across the country on the slow, durable work of building careers. I've hosted GloryLand in Houston, I teach GloryLab for the Glory Collective, and I built the Exhibition Planning Workbook.

Questions

What if I can't make it live?

The replay comes with your seat. It lands in your inbox on Friday, Nov 20, with the worksheet.

What time is that for me?

7:30 PM Central on Thursday, Nov 19. That's 8:30 Eastern, 5:30 Pacific, and 1:30 AM Friday in London. It's all on Zoom, so you can join from anywhere.

How do I get the Zoom link?

By email, right after checkout, along with your Stripe receipt. You'll get a reminder the day before and an hour before. Not there in 10 minutes? Check your spam folder, then write hello@dearglory.com with the email you used at checkout.

Do I need to be selling already?

No. If you haven't sold yet, you'll leave with your first price sheet and the sentence that backs it up. If you have, we'll line up what you've already asked.

I'm in the Glory Collective. How do I get in?

Building Glory and Mastering Glory members are in free. It is your GloryLab night, so use your usual link and watch your member email for the Zoom details. Studio members get the member price in the member email. Look for it before you check out here.

What if I can't come after all?

Workshop seats are final, like all Dear Glory event tickets. If something comes up, you can transfer your seat to another artist up to 24 hours before, or ask at least 7 days before and we'll move what you paid to a credit toward any Dear Glory event in the next 12 months. If we cancel, you get a full refund. Read the full refund policy.

Is this financial advice?

No. It's the business side of an art career, not legal, tax or financial advice.

Want the whole picture?

Pricing is one of six parts of an art career. If you want me to look at all six from your real work and sales, and write your next two years around them, that's the Career Audit + 2-Year Plan.

See the Career Audit →

Save your seat

How to Price Your Art · Thursday, Nov 19 · 7:30 PM Central · 90 minutes on Zoom. The replay comes with your seat.

Registration opens soon

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