Put your brand in front of people who buy and make art.
Dear Glory is an independent art channel with 18,500+ subscribers and 100,000+ views a month.
The audience is small on purpose: mostly working artists, plus active collectors, gallery owners, and museum staff.
This kit shows you exactly who watches, how engaged they are, and how your brand can reach them.
Dear Glory is founded and hosted by Moriah Alise, an art-world strategist who has spent six years and 200+ on-the-record interviews with the artists, gallery owners, and collectors who run the art world. She started Dear Glory in 2020 and hosts GloryLand, the yearly art summit in Houston.
Who Watches
Who watches Dear Glory.
Most art media is made for casual fans. Dear Glory is made for people who work in art and spend money on it. Your brand reaches four groups at once — and most of them are working artists.
Group 1
Artists
Working artists who want to understand pricing, getting represented by galleries, and how to grow a real career. They buy supplies, tools, courses, framing, and services.
Group 2
Collectors
People who buy art and are building real collections — from first-time buyers to long-time clients of advisors.
Group 3
Galleries
Gallery owners, directors, and art advisors — the people who decide what sells and to whom.
Group 4
Museums
Curators, museum staff, and foundation leads who pick which artists and shows get attention.
Where they live
Houston · New York · Los Angeles · Atlanta · Chicago · DC · Dallas · Miami · London · Lagos.
What they spend money on
Art, art supplies and materials, software, advisors, art fairs, auctions, framing, storage, travel, books, and classes.
Why they watch
To learn how the art business really works, and to see which artists and shows matter this year.
Age
35–64
Most viewers are 35 to 64. A grown, high-spending audience, not teenagers.
Gender
53% / 47%
Well balanced: about 53% women and 47% men.
Top location
United States
Most viewers are in the U.S., with a real audience in the UK and across Africa.
See The Work
See the work.
A few full interviews from the channel, and short reels with their real numbers. This is the kind of video your brand shows up in.
We filmed inside UOVO's art storage rooms and made a short reel. It got more views than our long videos, and their team was happy.
"We're thrilled with the performance of our first collaborative reel. It's such a beautiful video, and the engagement in the comments was fantastic."
— UOVO partnerships team
A short reel from our interview with gallery owner Richard Beavers, on running a Brooklyn gallery the long way. This is the production quality your brand's reel would get.
Also worked with
Untitled Art
After every campaign you get a report: how many people watched, how long, how many clicked, and a short write-up from Moriah on what worked.
The Numbers
People watch a long time, and share.
A follower count doesn't tell you if anyone is paying attention. These numbers do.
13:29
Average watch time per interview
About double the YouTube average for long videos.
0
Growth in watch time, recently
People are staying tuned in longer than before.
0
Likes and comments per view
A high rate for art and education content.
0
Times videos were shared, last 90 days
Up 9.2%. People pass our videos on.
What Viewers Say
In their own words.
Real comments from viewers on our videos.
On helping artists
"You're empowering so many of us Black artists in the world."
"As a Black artist, these conversations are so critical and valuable to have."
On reaching people
"My next stop will be Chicago for sure. You definitely convince me. Hello from Madrid, Spain."
Host a private event for the exact crowd you want.
We plan and host in-person events for your brand, built around the crowd you want: artists, collectors, or a mix. You pick the room, we fill it, and you get the video and photos to keep.
Artists, collectors, or a mix
Dinner
A small, private dinner with the people you want to reach. The kind of room you can't buy your way into anywhere else.
Best for luxury, spirits, auto, and finance brands.
Artists, collectors, or a mix
Panel
A live talk on a topic you choose, with the guests you want, filmed so you can use the video after. Your brand leads the conversation.
Best for brands that want thought leadership.
Artists, collectors, or a mix
Exhibition
An art show your brand presents, with an opening night. Press-worthy, and it makes your brand the name behind the work.
Best for corporate sponsors, alcohol brands, and companies that want press.
What your brand gets
Your name on the event and the signage
A speaking or toast moment on the night
Your product in guests' hands
A say in who's on the guest list
A full photo and video package to reuse
Coverage in our newsletter and on social
A dinner with the right 30 people can do more for your brand than 100,000 views. You get a night with the exact crowd you want, and photos and video you keep and use all year.
Based in Houston. We travel for the right partner. Tell us your date and which crowd you want, and we'll design the night. Add an event to your package →
Contact
Want to talk?
Tell us what you want to promote and when. Partnerships start at $500, and we build to your budget. A lot of brands start with one placement and grow from there.